There are numerous opportunities in retro design. we explored various directions with one thing in common, to shine on the shelf.
The developed pack is a mixture between retro design & minimal, modern approaches. We used black & white pallets, retro textures & colors to give Shineup a unique look among dry shampoos, which usually capitalize on the photography part.
Some of the concepts developed for the project but were not lucky enough to make it to the shelves.